Reverb, the nonprofit dedicated to greening up tours and informing fans about sustainability, has a snazzy new video to launch its refreshed website. Since 2004, when it was founded by Guster's Adam Gardner and his wife, Lauren Sullivan, Reverb has worked with the Dave Matthews Band, Jack Johnson, O.A.R., Maroon 5, and many other acs to alleviate touring's hefty carbon footprint. They've so far reduced some 67,000 tons of CO2 emissions from 81 tours and 1300 events (including Phish's recent Festival 8) while reaching out to thousands of fans. Here's how:
* On-Site Coordinator | Reverb staffer included in the tour’s crew to execute and oversee all greening elements
* Green Rider & Venue Advance | Custom rider creation and advancement of greening requests at each venue
* Biodiesel Fueling Coordination | Working with production team and drivers to arrange biodiesel fuelings from local and sustainable stock
* Waste Reduction & Recycling | Assistance with with large-scale waste reduction and recycling initiatives
* Hospitality & Catering | Coordination of eco-friendly choices backstage including locally sourced organic food, green cleaning supplies, etc.
* Carbon Offsets | Calculation and neutralization of carbon emissions created on tour