HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. We reach young people and music fans where they already are – at concerts and online – to inform and empower.
By reaching young people and music fans where they already are – at concerts and online – we make civic participation easy and fun.
We’ve registered about 500,000 voters since 2004, and built a huge network of 20,000 volunteers nationwide. You’ll find us at more live music events than any non-profit in the world. But it doesn’t end there. We run “Participation Row” social action villages at major festivals and tours, creating an interactive experience around causes and raising over $1 million for various other organizations. We’ve produced themed concerts, network TV public service announcements, and award-winning digital media campaigns starring the likes of Jay-Z, Dave Matthews, Pearl Jam and members of The Grateful Dead. A list of our most popular projects can be found below.
The main responsibility of a HeadCount volunteer is to approach people and ask “Are you registered to vote at your current address?” and then assist them as they complete a voter registration form. You need to be outgoing, a good communicator, and a true believer in democracy. You also need to work hard – volunteering is fun but it definitely requires high-energy and a can-do attitude. You’ll engage in this activity from the time the doors open to when the headlining act starts playing, and also be working set-break. In addition, you will participate in a training, plus set-up and take-down of the HeadCount table.
Our artists use social media to encourage voter engagement and voter registration.
Artists also get us access to their concerts to register voters with our street teams.
Registering voters at concerts may be our “bread and butter,” but it’s not the only way we spark positive social action. Here are some of the other HeadCount initiatives & projects from over the years…
The HeadCount mission has fostered within me a true desire to promote positive change. The HeadCount community has provided me with the opportunity not only to meet but to forge strong and lasting friendships with some of the most interesting and genuine people I’ve ever known.
Brigid Tatlow - New York, NY
HeadCount has connected me with a community of people working to make the world a better place at both a national and local level. From slinging scoops of Phish Food on tour with the eponymous band, to gathering with friends new and old on LOCKN’ Participation Row, to voter registration drives, some of the best friends and most memorable experiences from my time with Ben & Jerry’s have come from HeadCount.
Brodie, Ben & Jerry’s US Marketing Manager
Volunteering with Headcount has been one of the great joys of my life. We're providing a service that many people have never even considered. Headcount is a great vehicle to do some good in the community I am proud to be a Headcount Team Leader.
Chris McDonald • Texas
Having worked in the children’s publishing space for over twenty years, I’ve always thought that the most important part of my job was to prepare kids to become great citizens of the world through reading and books. Partnering with HeadCount has made that connection even stronger.
Jed Bennett, Executive Director of Marketing, Penguin Young Readers
I’ve had the absolute pleasure of working hundreds of events with thousands of people, and the one thing that continues to inspire me is the quality of people drawn to this organization. I’ve had several titles with the organization, but the one I’m most proud of is simply being “JR with HeadCount”.
JR Wotring, Team Leader, Ohio
HeadCount truly brings in the most diverse crowd of like minded individuals that have one common goal; we want you to vote! Becoming a team leader for HeadCount has given me so much purpose & sincerely makes me feel like I’m making an impact in this huge world.
Lindi Smith, Team Leader, Virginia
My best memory of HeadCount is when Bob Weir and Michael Franti gave shout-outs during their performances. I literally got chills and was so proud to be part of an organization that is making a positive change.
Sarah Duffany • Salt Lake City, UT