About Us

We stage voter registration drives at concerts and run programs that translate the power of music into real action. 

Our Mission

HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. We reach young people and music fans where they already are – at concerts and online – to inform and empower.

What does HeadCount do?

By reaching young people and music fans where they already are – at concerts and online – we make civic participation easy and fun.

We’ve registered about 500,000 voters since 2004, and built a huge network of 20,000 volunteers nationwide. You’ll find us at more live music events than any non-profit in the world. But it doesn’t end there. We run “Participation Row” social action villages at major festivals and tours, creating an interactive experience around causes and raising over $1 million for various other organizations. We’ve produced themed concerts, network TV public service announcements, and award-winning digital media campaigns starring the likes of Jay-Z, Dave Matthews, Pearl Jam and members of The Grateful Dead. A list of our most popular projects can be found below.

WHAT DOES A VOLUNTEER DO?

The main responsibility of a HeadCount volunteer is to approach people and ask “Are you registered to vote at your current address?” and then assist them as they complete a voter registration form. You need to be outgoing, a good communicator, and a true believer in democracy. You also need to work hard – volunteering is fun but it definitely requires high-energy and a can-do attitude. You’ll engage in this activity from the time the doors open to when the headlining act starts playing, and also be working set-break. In addition, you will participate in a training, plus set-up and take-down of the HeadCount table.

How Do Artists Work with Us?

Our artists use social media to encourage voter engagement and voter registration.

Artists also get us access to their concerts to register voters with our street teams. 

Show Off Your Support

Initiatives

Registering voters at concerts may be our “bread and butter,” but it’s not the only way we spark positive social action. Here are some of the other HeadCount initiatives & projects from over the years…