About Us

We stage voter registration drives at concerts and run programs that translate the power of music and culture into real action. 

Our Mission

HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. We reach young people and music fans where they already are – at concerts and online – to inform and empower.

What does HeadCount do?

By reaching young people and music fans where they already are – at concerts and online – we make civic participation easy and fun.

We stage nonpartisan voter registration drives at more than 1,000 live events each year and collaborate with cultural leaders to promote civic engagement on a national scale. Since 2004, we’ve signed up over 1,000,000 voters through our work with touring musicians like Ariana Grande, Dead & Company, and Beyoncé and events like Lollapalooza, Bonnaroo, Pride Festivals and RuPaul’s DragCon. Meanwhile, our digital campaigns have won Clio and SHORTY awards, and our public service announcements have starred the likes of Jay-Z, Dave Matthews, members of the Grateful Dead and Brockhampton. More information about these initiatives can be found at the bottom of this page.


Volunteers are the lifeblood of HeadCount. We have more than 40,000 nationwide. They’re organized into local street teams in almost every major U.S. city. Some volunteers only sign up for a few events a year, while others hit several shows a month. Those who excel are given opportunities to become “Team Leaders,”  travel to festivals, or earn money as paid representatives. There are HeadCount volunteers of every age, musical taste and political ideology, but all share a love of democracy and music.

How Do Artists Work with Us?

We provide voter registration at events as well as digital tools to promote democracy. Over 100 festivals and touring artists work with HeadCount to bring voter registration to their fans, and some have us organize larger Participation Row activism villages to highlight all their favorite charities. 

HeadCount manages social impact programs for brands like Ben & Jerry’s, American Eagle Outfitters and MTV, centered around civic engagement.We are also a national partner of National Voter Registration Day, for which we orchestrate an annual social media push featuring the likes of Ellen DeGeneres, John Legend, Stephen Colbert, and 50 Cent with a collective reach of more than 1 billion followers.

Show Off Your Support


Registering voters at concerts may be our “bread and butter,” but it’s not the only way we spark positive social action. Here are some HeadCount initiatives & projects from over the years…