HeadCount is a non-partisan organization that uses the power of music to register voters and promote participation in democracy. We reach young people and music fans where they already are – at concerts and online – to inform and empower.
By reaching young people and music fans where they already are – at concerts and online – we make civic participation easy and fun.
We stage nonpartisan voter registration drives at more than 1,000 live events each year and collaborate with cultural leaders to promote civic engagement on a national scale. Since 2004, we’ve signed up over 1,000,000 voters through our work with touring musicians like Ariana Grande, Dead & Company, and Beyoncé and events like Lollapalooza, Bonnaroo, Pride Festivals and RuPaul’s DragCon. Meanwhile, our digital campaigns have won Clio and SHORTY awards, and our public service announcements have starred the likes of Jay-Z, Dave Matthews, members of the Grateful Dead and Brockhampton. More information about these initiatives can be found at the bottom of this page.
Volunteers are the lifeblood of HeadCount. We have more than 40,000 nationwide. They’re organized into local street teams in almost every major U.S. city. Some volunteers only sign up for a few events a year, while others hit several shows a month. Those who excel are given opportunities to become “Team Leaders,” travel to festivals, or earn money as paid representatives. There are HeadCount volunteers of every age, musical taste and political ideology, but all share a love of democracy and music.
We provide voter registration at events as well as digital tools to promote democracy. Over 100 festivals and touring artists work with HeadCount to bring voter registration to their fans, and some have us organize larger Participation Row activism villages to highlight all their favorite charities.
HeadCount manages social impact programs for brands like Ben & Jerry’s, American Eagle Outfitters and MTV, centered around civic engagement.We are also a national partner of National Voter Registration Day, for which we orchestrate an annual social media push featuring the likes of Ellen DeGeneres, John Legend, Stephen Colbert, and 50 Cent with a collective reach of more than 1 billion followers.
The HeadCount mission has fostered within me a true desire to promote positive change. The HeadCount community has provided me with the opportunity not only to meet but to forge strong and lasting friendships with some of the most interesting and genuine people I’ve ever known.
Brigid Tatlow - New York, NY
HeadCount has connected me with a community of people working to make the world a better place at both a national and local level. From slinging scoops of Phish Food on tour with the eponymous band, to gathering with friends new and old on LOCKN’ Participation Row, to voter registration drives, some of the best friends and most memorable experiences from my time with Ben & Jerry’s have come from HeadCount.
Brodie, Ben & Jerry’s US Marketing Manager
Volunteering with Headcount has been one of the great joys of my life. We're providing a service that many people have never even considered. Headcount is a great vehicle to do some good in the community I am proud to be a Headcount Team Leader.
Chris McDonald • Dallas, Texas
Having worked in the children’s publishing space for over twenty years, I’ve always thought that the most important part of my job was to prepare kids to become great citizens of the world through reading and books. Partnering with HeadCount has made that connection even stronger.
Jed Bennett, Executive Director of Marketing, Penguin Young Readers
I’ve had the absolute pleasure of working hundreds of events with thousands of people, and the one thing that continues to inspire me is the quality of people drawn to this organization. I’ve had several titles with the organization, but the one I’m most proud of is simply being “JR with HeadCount”.
JR Wotring, Team Leader, Ohio
HeadCount truly brings in the most diverse crowd of like minded individuals that have one common goal; we want you to vote! Becoming a team leader for HeadCount has given me so much purpose & sincerely makes me feel like I’m making an impact in this huge world.
Lindi Smith, Team Leader, Virginia
My best memory of HeadCount is when Bob Weir and Michael Franti gave shout-outs during their performances. I literally got chills and was so proud to be part of an organization that is making a positive change.
Sarah Duffany • Salt Lake City, UT