Dead & Co., Meet Participation Row

St. Stephen with a rose, in and out of THE GARDEN he goes

After rousing successes at Fare Thee Well and Lockn’, we'll be bringing our‘Participation Row’ non-profit experience to the Dead & Company shows at Madison Square Garden on October 31st and November 1st. Participation Row will allow you to interact with six charities hand-picked by the band. There'll also be a charity silent auction following the band to select tour dates, featuring a custom-made D’Angelico guitar and Remo drum head signed by all the members of Dead & Company.

The auction kicks off near section 116 at MSG, and Participation Row extends from section 108-118.

Concert-goers will be encouraged to take socially conscious actions with the six organizations of Participation Row (register to vote, join the bone-marrow donation registry, commit to volunteering with a local org), and for every action completed, the attendee’s name will be entered into a raffle to win a Dead and Company tour poster signed by the band.

Joining us on Participation Row are environmental non-profits Reverb and Mom’s Clean Air Force, the Multidisciplinary Associations for Psychedelic Studies (MAPS),  the Rex Foundation a charitable non-profit established by members of the Grateful Dead in 1983, and the cancer awareness organization Love Hope Strength.

The Silent Auction benefitting the organizations of Participation Row will travel to several tour dates. The centerpieces of the auction are a custom-made D’Angelico Guitar and a custom-made Remo Drum Head, both emblazoned with the Dead and Company logo, both signed by all the artists that comprise Dead & Company.

We designed the first Participation Row for the initial Lockn’ Music Festival in 2013--Since then, Participation Row has traveled to other festivals and concerts, including the Grateful Dead’s 50th anniversary Fare Thee Well concerts, where a signed guitar on the silent auction block sold for $526,000.