Title: Director of Communications
Reports to: Senior Director of Brand Engagement & Marketing
Location: Remote
FLSA Status: Exempt
Salary Range: $112,500 - $125,000
POSITION SUMMARY
HeadCount, a nonpartisan voter registration organization, is seeking to hire a Director of Communications to oversee its comms efforts both internally and externally. This new position will report to senior leadership. This role will collaborate with functions across the organization, including policy, artist relations, partnerships, development, marketing, and more, to ensure consistent messaging across the HeadCount universe. This new and critical role will serve as an in-house expert on all communications and messaging, and be responsible for building + executing external communication strategies.
SPECIFIC DUTIES AND RESPONSIBILITIES INCLUDE:
- Build + execute a communications strategy that incorporates:
- Defining core messaging and ensuring it’s adhered to across the organization.
- Drafting key messages for campaigns and sharing with relevant team members.
- Building audience-specific communication campaigns to work across platforms.
- Ensure key messages are infused in distribution channels including: press, social, email, stakeholder comms, public speaking events, and more.
- Oversee creation + execution of social strategy, including management of the Digital Marketing Associate. This includes social content development, production, posting + analytics analysis.
- Manage the communications infrastructure of the CRM of record (currently EveryAction) to plan and coordinate outgoing comms including newsletter, donor engagement, welcome series, voter comms, and B2B comms with artist and business partners.
- Manage the relationship with our press agency if applicable, handling all requests for data, campaign details, artist questions, press release review, and more. Direct media outreach as needed when an agency is not engaged.
- Build + execute a thought-leadership strategy for the Executive Director, including seeking speaking opportunities for her, drafting talking points + speeches, op/eds, social media management, and other materials.
- Collaborate with and manage with the Digital Marketing Associate to reinforce brand and impact messaging in social content.
- Help refine policy-focused content + messaging to make it suitable for a social-first audience, in conjunction with policy and social leads.
- Draft, edit, and/or oversee the drafting of all email and blog content, as pitched or assigned by ED and other senior members.
- Lead crisis communications efforts - both pre-emptive and reactive.
- Project manage the cycle impact report process, including drafting, editing and working with all relevant departments for the final format.
QUALIFICATIONS
- At least 5+ years' experience managing or helping direct communications at a nonprofit or advocacy organization, or in a communications and content-heavy environment (ie, journalism or public relations).
- Excellent writing + editing skills, specifically with translating policy-dense material into social media and press-friendly formats.
- Excellent stakeholder management skills to work laterally among staff as well as externally with partners across entertainment and business.
- Proven experience drafting press releases, talking points, messaging briefs, and social content.
- Comfort working in Canva and other basic G Suite design tools (Docs, Sheets, Slides, etc.)
- Project management skills.
- 3 to 4 years of experience managing creative people.
- Excellent personal communication skills and the ability to navigate a grassroots, matrixed organization.
- A passion for democracy and culture-first impact.
PHYSICAL REQUIREMENTS
While performing the responsibilities of the job, the employee is required to exchange accurate information, detect/identify documents and the information contained in them, move between areas in and out of the office to complete their role. The employee may need to move various equipment including computers to their work location.
HeadCount is a proud Equal Opportunity Employer and is committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we are better together.