NEW YORK — HeadCount, a nonpartisan organization helping turn fans into voters, is proving that some of the most effective voter outreach is happening beyond the traditional 2026 midterm elections campaign trail, as demonstrated by its latest Good to Vote partnership with Grammy Award-winning artist Olivia Rodrigo that helped mobilize thousands of fans to take civic action.
Source: Olivia Parker
Following the GUTS World Tour collaboration, Rodrigo’s latest Good to Vote campaign with HeadCount—launched in partnership with Daisy Chain Fields Fest, an inaugural women-led festival—helped generate over 13,000 voter registrations and over 45,000 civic actions. This brings the total impact across their partnerships to over 14,000 voter registrations and over 50,000 civic actions.
These numbers underscore a simple truth: when artists mobilize, fans respond. By helping fans register to vote, check their registration, and see what’s on their ballot, HeadCount is making democracy more accessible to a new generation of voters. In addition, HeadCount is excited to partner with Olivia Rodrigo on her 2026-27 The Unraveled Tour, and engage her devoted fans nationwide in democracy. At each U.S. stop of the tour, the high-impact collaboration will feature an interactive concourse activation and nightly fan giveaways, in addition to helping fans register to vote.
For more than two decades, HeadCount has combined digital organizing with in-person voter outreach at concerts, festivals, and live events to reach young, majority non-college educated voters in ways that traditional political outreach often misses. Since launching in 2020, the organization’s Good to Vote campaign has generated over 2 million civic actions and over 480,000 voter registrations through the 2024 election cycle, in partnership with over 100 musicians, actors, athletes, brands, and content creators. As the 2026 midterms kick into full swing and the Good To Vote campaign enters its fourth election cycle, HeadCount will continue expanding its collaborations, ensuring fans have the trusted information and resources they need to vote and make their voices heard this November. For more information, visit headcount.org.