2024 was a record breaking year for us – nearly 500,000 voters registered and HeadCount engaged its largest base of voters ever. We always knew that people who take action with HeadCount care deeply about our democracy and making their voices heard, but this year’s turnout has left us speechless. We are proud to say that 78% of people who took action with HeadCount turned out to vote, compared to 65% national turnout. THANK YOU to everyone who showed up!
How do we do it? We work with top artists, creators, and brands to register fans to vote. But our work doesn’t end there. From registering to vote through Election Day, we keep in touch and provide nonpartisan voter information and encourage action takers to become voters. All of this leads to HeadCounters showing up to vote at higher rates than their peers on the national level.
THE HEADLINERS
In 2024, we worked with our most diverse class of artist partners yet, which gave us the pleasure of meeting fans from different backgrounds. It’s our long standing goal to embrace diversity and serve voters that reflect the diversity of the United States.
This is a snapshot based on the US Census (Race) Alone in Table 2 vs various state voter file information. Note that the state voter files do not capture race in the same way across states, and none of the states use the same exact reporting as the US Census.
The folks who take action with HeadCount are more racially diverse than the country, and we support them in voting at higher rates than other folks in the same demographics — between 11 and 23% higher! We’re excited to say HeadCount is good at registering, informing, and activating voters across all ethnic backgrounds.
As politics has gotten more polarizing, more voters of all ages, and especially young people, are not affiliating themselves with either major political party. Our data shows that HeadCount is especially effective at activating people who aren’t affiliated with a political party to vote. In fact, 55% of people who took action with HeadCount are unaffiliated with any party. We’re reaching young folks that the political parties can’t.
We are proud to be a trusted voting resource for people of different backgrounds, experiences, and ideological beliefs. Creating lifelong voters doesn’t happen overnight — if you’re reading this, chances are we have you to thank for this incredible feat. We are so lucky to have our artist and corporate partners, staff and volunteers, donors, Board of Directors, and YOU. It truly takes a village to and we’re proud to have ours.
We’re working hard this year and beyond to bridge the gap between young voters and their democracy. If you want to support, partner, or get involved, contact [email protected].
Read the Turnout Report here.