With Record Store Day only a few weeks behind us I’m sure everyone still has their recently purchased vinyl on heavy rotation. But how long until you put those heavy black things away substituted by your trendy light-weight iPod? We know one man out there who loves his vinyl and that’s Jack White. Known best for his bands The White Stripes, The Raconteurs and The Dead Weather, Mr. White also owns a record store in Nashville, TN called Third Man Records, which only sells vinyl.
So it seems quite fitting that when his newest band The Dead Weather want to give us an early peak at their second album ‘Sea of Corwards,’ they don’t go about it in your typical online streaming format. Starting at 1pm EST today you’ll be able to watch and listen to the entire album being played on an old school record player. It will be available for 24 hours.
In an age where quantity seems to triumph over quality on so many levels it’s nice to see someone taking the time help us appreciate the value in playing an analogue record vs. a stripped down mP3. He’s not the only musician who feels this way. In a recent HeadCount interview, Bob Weir talked about how analogue music moves people, and our bodies reject the digital format.
If you’re turned on by streaming record, check back Monday May 3rd at 6pm EST when the band plays ‘Sea of Cowards’ live in its entirety at Third Man. It will be available on myspace.