Tag: marketing

HeadCount Food & Farm Policy Issue Update: The Unsettling Truth About Food & Advertising

It’s about time! The media has turned some serious attention on the marketing practices behind so-called “organic” food products. The limited and often inaccurate information available to consumers regarding food makes it difficult to know whether our dollars are supporting the type of industry we can believe in. The biggest shocker came last week when Mother Jones…

Posted in Issue Updates, Food and Farm Policy

Going Viral at the Ypulse Youth Marketing Mashup

Last week I attended the two-day Ypulse Youth Marketing Mashup in San Francisco. It was fantastic. I got to speak with youth marketers about their innovative campaigns and promote HeadCount’s new strategic plan. I was most impressed by two corporate campaigns that use the Internet to provide young people with creative outlets for self-expression: Ashoka’s…