Lampooning and competing with sugary, cheesy and exaggerated junk food pushers across the world, "A Bunch of Baby Carrot Farmers" have created an edgy, $25 million marketing campaign to play up nature's junk food. It includes one of the wittiest Twitter streams we've seen to date and a super-extreme website that subconsciously encourages you to whisper "Dangerously Cheesy" and "Do the Dew" in an intense, guttural voice. The carrot farmers hope to more than double the $1 billion domestic baby carrot market (which aren't actual baby carrots, but regular size carrots cut into snack-sized bites), according to the Associated Press.
I would like to personally endorse baby carrots, as well. I ate some today, in fact, "like the night before a new diet."