Last month, Bob Lefsetz, popular music industry blogger, did a post on the wacky shenanigans of Josh Freese, a drummer most well known for his Devo days, though his list of accomplishments is well established (Devo, The Vandals, NIN, A Perfect Circle...). Lefsetz wasn't focused on Freese's new album or his sweet drumming technique, but on his creative marketing techniques used to rake in the dough from his newest release, "Since 1971". Freese has created a series of tiered packages that are sold for up to $75,000 on his website and range from signed CD/DVD sets to Mini Golf with Freese and his friends. This is what you can buy for $75,000: a signed CD/DVD and digital download plus...
-Come out on tour with me for a few days.
-I write, record and market a 5 song EP about you and your life story.
-Take home any of my drumsets (only one but you can pick which one)
-*Take shrooms and cruise Hollywood in Danny from TOOL's Lamborgini OR we play "quarters" and then hop on the Ouija board for a while.
-If you have a band, I'll join it for a month....play shows, record a CD together, have a swim party, etc.... or none of the above. We could also just sit in yer basement and jam old Van Halen.
If you don't have a band I'll be your personal assistant for a month (4 day work weeks....10 am to 5 pm) and then we take a limo down to Tijuana and I'll show you how it's done (what that means I can't legally get into here, right this minute). If you don't live in LA but are in the USA I will come to you and be your personal assistant/cabana boy for 2 weeks.
-Take a Flying Trapeze lesson together in the San Fernando Valley and then Robin from NIN and his wife make us raw lasagna.
I could spend hours reading the different packages. This dude is funny. Wired just wrote an article on the same tactics that I think deserves a bit of a shout out (Consider this my personal version of digg).