The Future Is Voting campaign features appearances by Parkland students Emma Gonzalez, David Hogg and (the voice of) Cameron Kasky, as well as rapper Kevin Abstract from BROCKHAMPTON and Hunger Games actor Amandla Stenberg.
But this isn't your typical public service announcement where a celebrity looks into the camera and tells you what to do (lame!). Instead, The Future Is Voting spots feel more like music videos than TV commercials. They capture the energy and excitement we've seen from young Americans about voting and celebrate our incredible power to impact elections.
The Future Is Voting campaign will have many additional elements coming soon – a massive social media campaign for National Voter Registration Day, festival activations, and a national tour. Thank you for your help spreading the word.
All my best,
Executive Director, HeadCount