Press Release: HeadCount Celebrates National Voter Registration Day with Joyful Events across the U.S. and New Artist Partnerships
HeadCount drove nearly 40,000 voter actions and new registrations during National Voter Registration Day
New York, NY – HeadCount marked National Voter Registration Day (Sept. 16) with a surge of momentum, announcing new artist partnerships, hosting a flagship youth-led block party in New York City, and sparking tens of thousands of civic actions across the country.
The centerpiece of the day was a major new collaboration with Sabrina Carpenter, who launched an exclusive Good to Vote digital campaign that inspired over 30,000 fans to take civic action within the first 12 hours. Fans can enter to win VIP tickets, flights, and hotel accommodations to her Nov. 23 Los Angeles show by checking their voter registration status or signing up for election reminders.
HeadCount will also join Carpenter’s Short n’ Sweet Tour at 15 stops—including New York City, Nashville, Pittsburgh, and Los Angeles—embedding voter engagement directly into the concert experience with pre-show video content, fan-to-fan conversations, and staffed booths offering registration and election information. This builds on Carpenter’s history with HeadCount: in 2024, she was the organization’s top artist partner, helping generate more than 35,000 registrations and 263,000 civic actions.
In addition to Carpenter, HeadCount announced new fall partnerships with Chappell Roan, John Legend, and Tate McRae. Roan’s shows in New York, Kansas City, and Los Angeles will feature voter engagement activations starting this week, while HeadCount will also be present on tour stops with Legend and McRae. The announcements come alongside new Good to Vote digital campaigns with Mt. Joy and creator Jake Shane, further expanding HeadCount’s reach online.
Beyond the concert stage, HeadCount was spotlighted on Late Night with Seth Meyers, The Daily Show with Desi Lydic, and Watch What Happens Live with Andy Cohen, where hosts promoted voter registration in partnership with the organization. These efforts join a broad coalition of artists already working with HeadCount, including Dead & Company, Ani DiFranco, Wilco, Leon Bridges, and Dave Matthews Band.
National Voter Registration Day was also celebrated on the ground with a youth-led block party beside Washington Square Park in New York City, where more than 5,000 young people came together for live music, public art, interactive civic activities, and even puppy adoptions. Across the country, HeadCount supported over 40 voter registration drives, from college campuses to community centers. The combined results: 5,647 new voters registered and 37,203 digital civic actions logged in a single day.
“National Voter Registration Day is a celebration of our democracy and a reminder that every election matters, including the ones happening in our own backyards,” said Lucille Wenegieme, Executive Director of HeadCount. “At HeadCount, we know the power music and culture has to bring people together. Sabrina Carpenter and the many artists we work with are channeling that energy to ensure everyone has the chance to use their voice this November.”
With more than 50,000 local offices on the ballot this fall, two governor’s races (VA, NJ), and statewide ballot measures in TX, CA, MO, and CO, HeadCount is focused on reaching millions of potential voters—including over 4 million young people newly eligible to cast their first ballot.
About HeadCount
HeadCount is a nonpartisan, nonprofit organization dedicated to promoting participation in democracy through the power of music, culture, and community. By collaborating with artists, festivals, and brands, HeadCount helps register voters and inform them about upcoming elections, empowering individuals to make their voices heard. Since 2004, HeadCount has signed up over 1.7 million voters through partnerships with touring musicians like Sabrina Carpenter, Ariana Grande, Billie Eilish, Harry Styles, Usher, Dead & Company, Green Day, and Alicia Keys, as well as events like Camp Flog Gnaw, Bonnaroo, Outside Lands, Pride Festivals, and RuPaul’s DragCon.
About National Voter Registration Day
National Voter Registration Day is a nonpartisan civic holiday made possible by the collaborative effort of over 100 major national partners and thousands of community organizations. It is managed and fiscally sponsored by Nonprofit VOTE. HeadCount is a founding member.
