HeadCount | Up To Us

Today, HeadCount announced a strategic partnership with Up to Us to educate, register and turn out young voters in 2022. We are collaborating through a shared belief that democracy should represent all Americans. Young voters’ diverse and passionate voices make us a better union and must be heard on Election Day. 

Up to Us is a Gen-Z-led non-partisan, non-profit organization mobilizing young adults to take direct, measurable action via digital strategies to create a future they can actually be excited for. In 2020, Up to Us engaged over 40,000 voters by partnering with social media creators across TikTok and Instagram such as The Cheeky Boyos, Leonardo DiCaprio, Ashton Kutcher, Dillon Francis, Grimes, Madelaine Petsch, and Gigi Hadid, to urge and incentivize their audiences to check their voter registration status and request mail-in ballot applications.

The partnership is designed to leverage our shared knowledge and track record of success to engage and mobilize young voters to turn out in 2022. By integrating culture, technology, gamification, non-partisan voter education and responsive Get Out the Vote tactics, HeadCount and Up to Us will register and turn out a record number of young voters. The collaboration will be evident in the forthcoming continuation of HeadCount’s “Good to Vote” campaign, employing proprietary technology designed by Up to Us in the previous election cycle. 

Read the full press release here.